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Things work differently for custom home integrators:

1 pricelist
1 person to call
1 order

Rinse and repeat.

Check out the full episode - unpack why lighting is a goldmine for residential custom home integrators: @LytePOD

Things work differently for custom home integrators:

1 pricelist
1 person to call
1 order

Rinse and repeat.

Check out the full episode - unpack why lighting is a goldmine for residential custom home integrators: @LytePOD

🔥 Lighting is the hottest thing — and custom home integrators know it.

A revolution to get better lighting in more homes starts with advocacy, awareness, and opportunity to make an impact. This new category is changing the way people get access to better lighting.

▶️ Check out the Full Episode:@lytepod

Shout-out to Lightapalooza for making this conversation happen earlier this year!

🔥 Lighting is the hottest thing — and custom home integrators know it.

A revolution to get better lighting in more homes starts with advocacy, awareness, and opportunity to make an impact. This new category is changing the way people get access to better lighting.

▶️ Check out the Full Episode:@lytepod

Shout-out to Lightapalooza for making this conversation happen earlier this year!

Lighting is becoming the most profitable opportunity integrators haven’t fully tapped.

In this episode, CEDIA’s co-founder and CEO break down:

✅ Why lighting is a must-have category for custom AV pros
✅ How this transition is being supported and strategized
✅ What integrators need to know to sell, specify, and scale

This isn’t about trends — it’s about owning the full home experience.

Thanks to our partner @lightapalooza for facilitating this conversation earlier this year!

Follow more with Tom @Htsa_group and with Daryl @CEDIAhq

Lighting is becoming the most profitable opportunity integrators haven’t fully tapped.

In this episode, CEDIA’s co-founder and CEO break down:

✅ Why lighting is a must-have category for custom AV pros
✅ How this transition is being supported and strategized
✅ What integrators need to know to sell, specify, and scale

This isn’t about trends — it’s about owning the full home experience.

Thanks to our partner @lightapalooza for facilitating this conversation earlier this year!

Follow more with Tom @Htsa_group and with Daryl @CEDIAhq

Designers aren’t scared of AI — they’re learning how to use it better than anyone. 👀

In this episode, Sarah Richter reveals how AI is becoming her secret weapon:
⚡ Faster design decisions
📬 Smarter client comms
🧠 Less time on the boring stuff
🎨 More space for real creativity

Ready to rethink what’s possible?
🎧 Full episode on LytePOD — link in bio.

#LightingDesign #LytePOD #AIinDesign #CreativeTech #DesignWorkflow #ArchitecturalLighting #SmartDesign

@sarahrichterdesign

Designers aren’t scared of AI — they’re learning how to use it better than anyone. 👀

In this episode, Sarah Richter reveals how AI is becoming her secret weapon:
⚡ Faster design decisions
📬 Smarter client comms
🧠 Less time on the boring stuff
🎨 More space for real creativity

Ready to rethink what’s possible?
🎧 Full episode on LytePOD — link in bio.

#LightingDesign #LytePOD #AIinDesign #CreativeTech #DesignWorkflow #ArchitecturalLighting #SmartDesign

@sarahrichterdesign

Creativity isn’t going anywhere — it’s evolving.

In this episode of LytePOD, lighting designer Sarah Richter shares how she’s embracing AI as a creative ally — not a replacement.

By letting technology take care of the noise, she’s making more space for what matters most:
✨ Imagination
💬 Connection
🎨 The art of design itself

This is a conversation about staying curious, staying human, and using the tools of the future to design with more intention than ever before.

Watch it - link in bio — and reimagine what’s possible when you lead with creativity.

#LytePOD #LightingDesign #AIinDesign #CreativeProcess #DesignLeadership #ArchitecturalLighting #FutureOfDesign

Creativity isn’t going anywhere — it’s evolving.

In this episode of LytePOD, lighting designer Sarah Richter shares how she’s embracing AI as a creative ally — not a replacement.

By letting technology take care of the noise, she’s making more space for what matters most:
✨ Imagination
💬 Connection
🎨 The art of design itself

This is a conversation about staying curious, staying human, and using the tools of the future to design with more intention than ever before.

Watch it - link in bio — and reimagine what’s possible when you lead with creativity.

#LytePOD #LightingDesign #AIinDesign #CreativeProcess #DesignLeadership #ArchitecturalLighting #FutureOfDesign

🕓 Where to start with AI?

It all comes back to time...what can you save, and what are you willing to get ready for.

Dive into the @lytepod with @sarahrichterdesign

🕓 Where to start with AI?

It all comes back to time...what can you save, and what are you willing to get ready for.

Dive into the @lytepod with @sarahrichterdesign

💡 Downlight specs made easy - Thanks AI

😆 Feeling inspired? Wanna make your job more fun?

Let AI handle a thing or two for you - learn it all from Sarah on the Lytepod

Watch it - @lytepod

@sarahrichterdesign

💡 Downlight specs made easy - Thanks AI

😆 Feeling inspired? Wanna make your job more fun?

Let AI handle a thing or two for you - learn it all from Sarah on the Lytepod

Watch it - @lytepod

@sarahrichterdesign

🧠 AI can help you be more creative...

Sarah breaks down how it's just really good at remixing what we’ve already imagined.

takign care of the simple stuff so you do what you do best - imagine!

Check out this episode of the @LytePOD

@sarahrichterdesign

🧠 AI can help you be more creative...

Sarah breaks down how it's just really good at remixing what we’ve already imagined.

takign care of the simple stuff so you do what you do best - imagine!

Check out this episode of the @LytePOD

@sarahrichterdesign

The most powerful tool in design isn’t AI — it’s still you.

This isn’t about replacing creativity — it’s about making space for more of it. 💡

In this episode, Sarah Richter shares how she’s using AI to:
→ Save time on client comms
→ Speed up schematic workflows
→ Stay focused on the design that matters

🎧 Watch the full episode on @LytePOD — link in bio.

Follow Sarah - @sarahrichterdesign

#LightingDesign #AIinDesign #LytePOD #DesignWorkflow #CreativeTools #ArchitecturalLighting

The most powerful tool in design isn’t AI — it’s still you.

This isn’t about replacing creativity — it’s about making space for more of it. 💡

In this episode, Sarah Richter shares how she’s using AI to:
→ Save time on client comms
→ Speed up schematic workflows
→ Stay focused on the design that matters

🎧 Watch the full episode on @LytePOD — link in bio.

Follow Sarah - @sarahrichterdesign

#LightingDesign #AIinDesign #LytePOD #DesignWorkflow #CreativeTools #ArchitecturalLighting

Fuel your journey with passion, but let dedication take you to new heights.

Grateful to Sean and Thomas for discussing the unseen world of ultra-luxury homes. Their wisdom, built on experience and lessons learned, makes understanding easier.

Their advice to the many custom home integrators keen to explore lighting underscores the importance of design in crafting a client’s dream home.

Listen to the complete episode on @LytePOD.

Thomas is with @luxpopuli_lightingdesign
Sean is with @seanoconnorlighting

#LuxuryHomes #LightingDesign #CustomHomes #InteriorDesign #HomeIntegration #DesignMatters #LytePOD #LuxuryLiving #ExpertInsights #HomeDesign

Fuel your journey with passion, but let dedication take you to new heights.

Grateful to Sean and Thomas for discussing the unseen world of ultra-luxury homes. Their wisdom, built on experience and lessons learned, makes understanding easier.

Their advice to the many custom home integrators keen to explore lighting underscores the importance of design in crafting a client’s dream home.

Listen to the complete episode on @LytePOD.

Thomas is with @luxpopuli_lightingdesign
Sean is with @seanoconnorlighting

#LuxuryHomes #LightingDesign #CustomHomes #InteriorDesign #HomeIntegration #DesignMatters #LytePOD #LuxuryLiving #ExpertInsights #HomeDesign

Custom home Integrators and lighting designers gotta dance.

There's a little-known fact: you don't know what you don't know.

Who wants to learn together and win?

Check out the @lytePOD for the podcast you need to hear.

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Custom home Integrators and lighting designers gotta dance.

There's a little-known fact: you don't know what you don't know.

Who wants to learn together and win?

Check out the @lytePOD for the podcast you need to hear.

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

They care about integrators, they care about the client, and they care about the project.

They are lighting designers, and they've got an idea on how to work efficiently and profitably in 2025.

Check out the @lytePOD and learn from over 50 years of combined experience!

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Shoutout to our partner @coronetled for making this episode possible

They care about integrators, they care about the client, and they care about the project.

They are lighting designers, and they've got an idea on how to work efficiently and profitably in 2025.

Check out the @lytePOD and learn from over 50 years of combined experience!

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Shoutout to our partner @coronetled for making this episode possible

Is it obvious....?

Designers + Integrators can make luxury homes amazing.

It simply takes effort and patience to understand one another.

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Is it obvious....?

Designers + Integrators can make luxury homes amazing.

It simply takes effort and patience to understand one another.

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

A Designer can be an integrator's best friend...

With a quality design comes the opportunity to integrate numerous details, products, and nail it with programming. Thomas and Sean, two luxury home lighting designers, lead the way.

Unpack this more on the @LytePOD

Thanks to @CoronetLED for sponsoring this episode

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

A Designer can be an integrator's best friend...

With a quality design comes the opportunity to integrate numerous details, products, and nail it with programming. Thomas and Sean, two luxury home lighting designers, lead the way.

Unpack this more on the @LytePOD

Thanks to @CoronetLED for sponsoring this episode

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

🚨 AV dealers have a lot to learn about 💡

Unpack it with Thomas and Sean

Watch the Podcast - @LytePOD

Thanks to @coronetled for your partnership on this epsiode

#lxuxryliving #luxuryhomes #customhomeintegration #avdealers #lightingsales #lightingdesign #luxurylighting #homelighting #residentiallighting #designflaws #architectureanddesign

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

🚨 AV dealers have a lot to learn about 💡

Unpack it with Thomas and Sean

Watch the Podcast - @LytePOD

Thanks to @coronetled for your partnership on this epsiode

#lxuxryliving #luxuryhomes #customhomeintegration #avdealers #lightingsales #lightingdesign #luxurylighting #homelighting #residentiallighting #designflaws #architectureanddesign

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Will a home integrator screw up lighting?

They don't know what they don't know...yet.

There's a world to learn and people like Sean and Thomas want to teach them!

Check out the @LytePOD and learn more.

Thanks to @coronetLED for your partnership, bringing this episode to light.

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Will a home integrator screw up lighting?

They don't know what they don't know...yet.

There's a world to learn and people like Sean and Thomas want to teach them!

Check out the @LytePOD and learn more.

Thanks to @coronetLED for your partnership, bringing this episode to light.

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Save yourself the headache of re-programming

Learn how to set up areas, unpack it with Thomas and Sean on the LytePOD.

Watch the full episode: on the @lytepod

Thanks to our partner, @CoronetLED - Your new CDL3 point source (yeah, downlight!) is cool
Wanna more about it? Check it out: https://watch.lytei.com/CDL3

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Save yourself the headache of re-programming

Learn how to set up areas, unpack it with Thomas and Sean on the LytePOD.

Watch the full episode: on the @lytepod

Thanks to our partner, @CoronetLED - Your new CDL3 point source (yeah, downlight!) is cool
Wanna more about it? Check it out: https://watch.lytei.com/CDL3

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Lighting up a home --> More than a layout.

Things must be designed, not placed.

Learn from two lighting designers with 50+ years of experience
- Sean O'Connor
-Thomas Patterson

Thanks to our partner, @CoronetLED, for making this episode possible

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Lighting up a home --> More than a layout.

Things must be designed, not placed.

Learn from two lighting designers with 50+ years of experience
- Sean O'Connor
-Thomas Patterson

Thanks to our partner, @CoronetLED, for making this episode possible

Thomas works at @luxpopuli_lightingdesign
Sean works at @seanoconnorlighting

Integrators and lighting designers need to learn to dance together better.

Let's set the stage for a power dynamic conversation. Elegant but fierce.

Check out the @LytePOD

Thanks to our partner @Coronetled for making this episode possible - their new downlight solves more than one problem...

@seanoconnorlighting
@luxpopuli_lightingdesign

Integrators and lighting designers need to learn to dance together better.

Let's set the stage for a power dynamic conversation. Elegant but fierce.

Check out the @LytePOD

Thanks to our partner @Coronetled for making this episode possible - their new downlight solves more than one problem...

@seanoconnorlighting
@luxpopuli_lightingdesign

In $20M homes, lighting is the story.

So what happens when AV integrators start trying to design it? well...the realize they need a partner, a bad ass lighting desinger.

On this episode of LytePOD, two of the best in the business—Sean O’Connor and Thomas Paterson—go deep on what it really takes to deliver world-class spaces when the stakes are high, and the results can only be stunning.

We talk:
🔹 Who owns the lighting spec
🔹 The problem with last-minute AV handoffs
🔹 How to make more money without wrecking the design
🔹 What collaboration looks like at the top
🔹 Why “white glove” isn’t optional anymore

It’s the kind of conversation people don’t usually say out loud....but now it is

🎬 Watch it on YouTube @lytePOD

#LuxuryLiving #LightingDesign #CustomHomes #HighEndResidential #AVIntegration #LytePOD #ArchitectsOfInstagram #InteriorDesignersOfInstagram #HomeTech

Thanks to our partner @coronetled for making this episode possible

In $20M homes, lighting is the story.

So what happens when AV integrators start trying to design it? well...the realize they need a partner, a bad ass lighting desinger.

On this episode of LytePOD, two of the best in the business—Sean O’Connor and Thomas Paterson—go deep on what it really takes to deliver world-class spaces when the stakes are high, and the results can only be stunning.

We talk:
🔹 Who owns the lighting spec
🔹 The problem with last-minute AV handoffs
🔹 How to make more money without wrecking the design
🔹 What collaboration looks like at the top
🔹 Why “white glove” isn’t optional anymore

It’s the kind of conversation people don’t usually say out loud....but now it is

🎬 Watch it on YouTube @lytePOD

#LuxuryLiving #LightingDesign #CustomHomes #HighEndResidential #AVIntegration #LytePOD #ArchitectsOfInstagram #InteriorDesignersOfInstagram #HomeTech

Thanks to our partner @coronetled for making this episode possible

Kind, Humble, Real, and Determined.

That's what comes to mind, reflecting on who Paige is as a person, a boss, and a leader who wants to move everyone forward. If you want to fall in love with mentorship, here is your answer: Turn it into a mindset, because it is 100% more than a checkbox.

Thanks, Paige, for reframing a problem with a natural solution that anyone can lean into! You make being the boss sound fun 😎

Watch the epsiode @lytepod

Kind, Humble, Real, and Determined.

That's what comes to mind, reflecting on who Paige is as a person, a boss, and a leader who wants to move everyone forward. If you want to fall in love with mentorship, here is your answer: Turn it into a mindset, because it is 100% more than a checkbox.

Thanks, Paige, for reframing a problem with a natural solution that anyone can lean into! You make being the boss sound fun 😎

Watch the epsiode @lytepod

old? young? not sure?

Don't mistake the power of lifelong learning....

old? young? not sure?

Don't mistake the power of lifelong learning....

Mentorship programs fail. Not because they’re bad, but because they’re shallow.

In this episode of the LytePOD, Paige explores how mentorship actually works when it’s woven into culture, not just written on the careers page.

Here are 5 takeaways for anyone leading a team, growing a business, or trying to get more out of their people (without burning them—or yourself—out):

✅ Mentorship is a mindset, not a checkbox
✅ Vulnerability builds trust, and trust drives retention
✅ Feedback should be 360°—not just top-down
✅ 10 minutes a week can change everything
✅ Hire people because they believe in mentoring

She works at @smithgroup

Mentorship programs fail. Not because they’re bad, but because they’re shallow.

In this episode of the LytePOD, Paige explores how mentorship actually works when it’s woven into culture, not just written on the careers page.

Here are 5 takeaways for anyone leading a team, growing a business, or trying to get more out of their people (without burning them—or yourself—out):

✅ Mentorship is a mindset, not a checkbox
✅ Vulnerability builds trust, and trust drives retention
✅ Feedback should be 360°—not just top-down
✅ 10 minutes a week can change everything
✅ Hire people because they believe in mentoring

She works at @smithgroup

It's impossible to ignore stress...

Use your best team, a mindset that lets them show up.

Adopt mentorship in a new way and watch what happens to

💥 Productivity
💥 Stress
💥 Collaboration
💥 Cretivity

She works at @smithgroup

It's impossible to ignore stress...

Use your best team, a mindset that lets them show up.

Adopt mentorship in a new way and watch what happens to

💥 Productivity
💥 Stress
💥 Collaboration
💥 Cretivity

She works at @smithgroup

Wonder how you know if people are right for the job?

boom - here's the knowledge bomb you need....

🎧 Human Connection Beyond the Checklist — out now on the @lytepod

She works at @smithgroup

Wonder how you know if people are right for the job?

boom - here's the knowledge bomb you need....

🎧 Human Connection Beyond the Checklist — out now on the @lytepod

She works at @smithgroup

One intentional meeting can change the culture - and give you a chance to be heard

Build your vision....use mentorship as a mindset

🎧 Human Connection Beyond the Checklist — now live on @LytePOD

She works at @smithgroup

One intentional meeting can change the culture - and give you a chance to be heard

Build your vision....use mentorship as a mindset

🎧 Human Connection Beyond the Checklist — now live on @LytePOD

She works at @smithgroup

Need a way to get people to come to work?

Use this mindset and watch them

▶️ not only show up for themselves but also elevate others
▶️ Build a team, and grow!

You always want to retain good people...

🎧 Human Connection Beyond the Checklist — now live on @LytePOD

Need a way to get people to come to work?

Use this mindset and watch them

▶️ not only show up for themselves but also elevate others
▶️ Build a team, and grow!

You always want to retain good people...

🎧 Human Connection Beyond the Checklist — now live on @LytePOD

You always want to retain good people...value them for their ability to grow with this approach.

🎧 Human Connection Beyond the Checklist — now live on LytePOD

She works at @smithgroup

You always want to retain good people...value them for their ability to grow with this approach.

🎧 Human Connection Beyond the Checklist — now live on LytePOD

She works at @smithgroup

You've got to believe in humanity - the best bet for achieving great design.

��🎧 Human Connection Beyond the Checklist — now live on LytePOD

She works at @smithgroup

You've got to believe in humanity - the best bet for achieving great design.

🎧 Human Connection Beyond the Checklist — now live on LytePOD

She works at @smithgroup

The secret to building a team that doesn’t burn out—or walk out....

🟢 Unlock trust
🟢 Build loyalty
🟢 Shape a culture that people want to be part of.

In this episode, recorded at EA24 with @iald, Paige shares how a simple shift in mindset can change the way we lead, grow, and work with more intention, clarity, and connection.

Whether you're hiring, managing, or just trying to do better with your team, this one hits home.

🎧 Human Connection Beyond the Checklist — now live on @LytePOD

She works at @smithgroup

The secret to building a team that doesn’t burn out—or walk out....

🟢 Unlock trust
🟢 Build loyalty
🟢 Shape a culture that people want to be part of.

In this episode, recorded at EA24 with @iald, Paige shares how a simple shift in mindset can change the way we lead, grow, and work with more intention, clarity, and connection.

Whether you're hiring, managing, or just trying to do better with your team, this one hits home.

🎧 Human Connection Beyond the Checklist — now live on @LytePOD

She works at @smithgroup

Original. Honest. Fearless in his pursuit of great design.

Spending time with Kieth was a reminder that excellence isn't luck — it’s earned through intention, discipline, and a willingness to be your own harshest critic.

What a gift to learn from someone who truly walks the walk.
Keith, you’re the real deal — and so is your story.

Thanks for making this one unforgettable!

🎧 His inspiration - forever told on the @LytePOD

#LightingDesign #Creativity #LytePOD #KeithBradshaw #DesignLeadership

Original. Honest. Fearless in his pursuit of great design.

Spending time with Kieth was a reminder that excellence isn't luck — it’s earned through intention, discipline, and a willingness to be your own harshest critic.

What a gift to learn from someone who truly walks the walk.
Keith, you’re the real deal — and so is your story.

Thanks for making this one unforgettable!

🎧 His inspiration - forever told on the @LytePOD

#LightingDesign #Creativity #LytePOD #KeithBradshaw #DesignLeadership

Talk bout the most misunderstood creative job .....when you're creative - don't be scared to keep going.

Learn with a mastermind of the craft, lighting design. Keith Bradshaw - CEO @speirsmajor

Talk bout the most misunderstood creative job .....when you're creative - don't be scared to keep going.

Learn with a mastermind of the craft, lighting design. Keith Bradshaw - CEO @speirsmajor

The smartest way to design is the path to mastery - challenge yourself and never stop dreaming. Ever.

The @lytePOD unpacks the mindset behind CEO of @SpeirsMajor - Keith Bradshaw

The smartest way to design is the path to mastery - challenge yourself and never stop dreaming. Ever.

The @lytePOD unpacks the mindset behind CEO of @SpeirsMajor - Keith Bradshaw

This is so true...5 years later.

Making decisions that help you remember what you were thinking keep you propelled in the right direction

This is so true...5 years later.

Making decisions that help you remember what you were thinking keep you propelled in the right direction

Thinking about what you do all the time?

The best designers break the rules - balancing work application with life's experiences, constantly thinking about their practice.

Pushing creative boundaries relentlessly. Period.

Learn to create comfort by pushing people with the mindset and creative spirit of Keith Bradshaw, CEO of @SpeirsMajor.

check out the episode of the@lytepod

Thinking about what you do all the time?

The best designers break the rules - balancing work application with life's experiences, constantly thinking about their practice.

Pushing creative boundaries relentlessly. Period.

Learn to create comfort by pushing people with the mindset and creative spirit of Keith Bradshaw, CEO of @SpeirsMajor.

check out the episode of the@lytepod

Creative Success comes from an intentional mindset.

🟢 By researching and understanding the project, we find the kernel of an idea that leads it forward.

Be inspired by the best - listen to < Keith Bradshaw, CEO of @SpeirsMajor, on the @LytePOD!

Creative Success comes from an intentional mindset.

🟢 By researching and understanding the project, we find the kernel of an idea that leads it forward.

Be inspired by the best - listen to < Keith Bradshaw, CEO of @SpeirsMajor, on the @LytePOD!

What's the biggest fear in creativity?

🔴 When people don't feel the same way you do, it can crush your soul. The vibe starts and ends with good lighting, and there is always a way to stay creative and fresh with that.

Be inspired to master your craft from Keith Bradshaw, CEO of @SpeirsMajor.

Check out the podcast on the @LytePOD:

What's the biggest fear in creativity?

🔴 When people don't feel the same way you do, it can crush your soul. The vibe starts and ends with good lighting, and there is always a way to stay creative and fresh with that.

Be inspired to master your craft from Keith Bradshaw, CEO of @SpeirsMajor.

Check out the podcast on the @LytePOD:

High-performance energy. For creatives who don’t coast is what makes a stunning project

Be inspired by the elite and best creative designers in the world - check out the @LytePOD and listen to Keith Bradshaw - CEO of @speirsmajor

High-performance energy. For creatives who don’t coast is what makes a stunning project

Be inspired by the elite and best creative designers in the world - check out the @LytePOD and listen to Keith Bradshaw - CEO of @speirsmajor

Focus on making what you do relevant - be great

Keith Bradshaw - CEO of @SpeirsMajor unpacks how they've remained relevant and grown for decades.

Check out the latest episode of the @lytepod

#LightingDesign #EcoFriendlyLighting #EnvironmentalImpact #UserExperience #InnovativeDesign #CurrentDesign #ContemporaryLighting #IndoorLighting #ExteriorLighting #DesignMovements

Focus on making what you do relevant - be great

Keith Bradshaw - CEO of @SpeirsMajor unpacks how they've remained relevant and grown for decades.

Check out the latest episode of the @lytepod

#LightingDesign #EcoFriendlyLighting #EnvironmentalImpact #UserExperience #InnovativeDesign #CurrentDesign #ContemporaryLighting #IndoorLighting #ExteriorLighting #DesignMovements

Burn the Rulebook. Challenge Yourself. No Rules. Just Design + Creativity.

In this episode of the LytePOD, Keith Bradshaw — CEO and co-founder of @speirsmajor — invites us into the mindset that has shaped one of the most iconic lighting design studios in the world.

From rejecting personal “style” to designing with emotional precision, Keith shares why the real competition is internal — and why great design demands risk, reflection, and the courage to start over again and again.

We talk about:

🟢 Why lighting is a chameleon-like discipline
🟢 The fear of repetition and creative stagnation
🟢 How to lead a studio without losing creative fire
🟢 Designing for feeling, not just form
🟢 What separates good work from unforgettable work

This is a masterclass in creative discipline, and a rare glimpse into what it takes to stay great — even when no one’s watching.

Watch it all on the @lytepod

Burn the Rulebook. Challenge Yourself. No Rules. Just Design + Creativity.

In this episode of the LytePOD, Keith Bradshaw — CEO and co-founder of @speirsmajor — invites us into the mindset that has shaped one of the most iconic lighting design studios in the world.

From rejecting personal “style” to designing with emotional precision, Keith shares why the real competition is internal — and why great design demands risk, reflection, and the courage to start over again and again.

We talk about:

🟢 Why lighting is a chameleon-like discipline
🟢 The fear of repetition and creative stagnation
🟢 How to lead a studio without losing creative fire
🟢 Designing for feeling, not just form
🟢 What separates good work from unforgettable work

This is a masterclass in creative discipline, and a rare glimpse into what it takes to stay great — even when no one’s watching.

Watch it all on the @lytepod

There is something to be said about good advice....

Do you have the time to listen, learn, and understand? @caitlin_Mulligan_Scilights helps unpack all of it for you when it comes to what a rep does.

Shoutout to @focalpointlights for making this episode possible.

There is something to be said about good advice....

Do you have the time to listen, learn, and understand? @caitlin_Mulligan_Scilights helps unpack all of it for you when it comes to what a rep does.

Shoutout to @focalpointlights for making this episode possible.

Behind every spec is a fight you don’t see...and an advocate you need.

We pulled back the curtain with @caitlin_mulligan_scilights

🎧 Listen now. Link in bio. @lytepod

#designtruth #lightingrep #architecturaldesign

Behind every spec is a fight you don’t see...and an advocate you need.

We pulled back the curtain with @caitlin_mulligan_scilights

🎧 Listen now. Link in bio. @lytepod

#designtruth #lightingrep #architecturaldesign

Client Care is Key: Service-Oriented Sales for Ultimate Satisfaction

Learn from @caitlin_mulligan_SCIlights

Client Care is Key: Service-Oriented Sales for Ultimate Satisfaction

Learn from @caitlin_mulligan_SCIlights

This is THE critical conversation lighting needs.

Want to know why there isn’t a price list you can look up? It has everything to do with what you rely from trade partners: Lighting Reps charge based on the service that required, and they control the price.

If you need a better understanding, go get informed on the LytePOD!

Thanks, @Caitlin_Mulligan_SCIlights, for unpacking it all.

Shoutout to @FocalPointLights for a partnership that brings this conversation to light - your new task light Tazo is cool.

This is THE critical conversation lighting needs.

Want to know why there isn’t a price list you can look up? It has everything to do with what you rely from trade partners: Lighting Reps charge based on the service that required, and they control the price.

If you need a better understanding, go get informed on the LytePOD!

Thanks, @Caitlin_Mulligan_SCIlights, for unpacking it all.

Shoutout to @FocalPointLights for a partnership that brings this conversation to light - your new task light Tazo is cool.

You’ll never guess these 3 things about a rep…

1️⃣ They work for free (until the end)
2️⃣ They help influence the product in the market
3️⃣ They are responsible for getting it ALL right

Listen to the LytePOD - learn more from @caitlin_mulligan_scilights
Shoutout to @FocalPointLights for partnering up to make this episode possible.
Check you their new task/Ambient light, TAZO! It's cool 😎
https://watch.lytei.com/Tazo

You’ll never guess these 3 things about a rep…

1️⃣ They work for free (until the end)
2️⃣ They help influence the product in the market
3️⃣ They are responsible for getting it ALL right

Listen to the LytePOD - learn more from @caitlin_mulligan_scilights
Shoutout to @FocalPointLights for partnering up to make this episode possible.
Check you their new task/Ambient light, TAZO! It's cool 😎
https://watch.lytei.com/Tazo

Good service isn’t free - and you’ve gotta respect that!

Get into the real story of how a rep makes money, and what you can expect from them when they do their job to get you answers at a moments notice.

Wondering how this affects the price of a light fixture - it does, and you should know why….
Listen to the LytePOD - learn more from @caitlin_mulligan_scilights

Shoutout to Focal Point for partnering up to make this episode possible.
Check you their new task/Ambient light, TAZO! It's cool 😎
https://watch.lytei.com/Tazo

Good service isn’t free - and you’ve gotta respect that!

Get into the real story of how a rep makes money, and what you can expect from them when they do their job to get you answers at a moments notice.

Wondering how this affects the price of a light fixture - it does, and you should know why….
Listen to the LytePOD - learn more from @caitlin_mulligan_scilights

Shoutout to Focal Point for partnering up to make this episode possible.
Check you their new task/Ambient light, TAZO! It's cool 😎
https://watch.lytei.com/Tazo

🙋 Why do lighting reps exist? Manufacturers NEED them. And so do you...

🔴 But why can't you just get a price? Because they have to be protected for all the work you ask them to do.

Unpack your questions and get answers on the @LytePOD.

Shoutout to @FocalPointLights for partnering up to make this episode possible.
▶️ Check out their new task/Ambient light, TAZO! It's cool 😎

🙋 Why do lighting reps exist? Manufacturers NEED them. And so do you...

🔴 But why can't you just get a price? Because they have to be protected for all the work you ask them to do.

Unpack your questions and get answers on the @LytePOD.

Shoutout to @FocalPointLights for partnering up to make this episode possible.
▶️ Check out their new task/Ambient light, TAZO! It's cool 😎

How much $$$ does a rep make? What earns it?

They get asked to do a lot, and you should know about it.

Transparently talked about - why reps exist and what they do - exclusively on the LytePOD
Wisdom from a leader in the LA market - Caitlin Mulligan - Director of Business Development at SCI Lighting, with over a decade of experience, she'll help you understand what a rep does.

Shout-out to @FocalPointLights for partnering up to make this episode possible.
Check you their new task/Ambient light, TAZO! It's cool 😎

@caitlin_Mulligan_Scilights

How much $$$ does a rep make? What earns it?

They get asked to do a lot, and you should know about it.

Transparently talked about - why reps exist and what they do - exclusively on the LytePOD
Wisdom from a leader in the LA market - Caitlin Mulligan - Director of Business Development at SCI Lighting, with over a decade of experience, she'll help you understand what a rep does.

Shout-out to @FocalPointLights for partnering up to make this episode possible.
Check you their new task/Ambient light, TAZO! It's cool 😎

@caitlin_Mulligan_Scilights

It's impossible to know what everyone needs [INSERT: Lighting Rep]

Need a special light, or something new - you'll have to get them involved... Because they have to be protected for all the work you ask them to do.

Unpack your questions and get answers on the @LytePOD.

This epsiode is alive - thanks for partnering up @FocalPointLights
➡️ Check out their new task/ambient light, TAZO

Shoutout for words of the wise from @caitlin_mulligan_scilights

It's impossible to know what everyone needs [INSERT: Lighting Rep]

Need a special light, or something new - you'll have to get them involved... Because they have to be protected for all the work you ask them to do.

Unpack your questions and get answers on the @LytePOD.

This epsiode is alive - thanks for partnering up @FocalPointLights
➡️ Check out their new task/ambient light, TAZO

Shoutout for words of the wise from @caitlin_mulligan_scilights

Learn: What reps actually do, how they get paid, and how designers can make or break their impact.

Listen, watch --> @lytepod

What do we talk about? Here's a list:

✅ Why pricing a light fixture is more complex than you think
✅ The role of a manufacturer’s rep in the sales channel
✅ How reps support designers, architects, and engineers
✅ Why reps are tied to specific territories—and how that impacts projects
✅ How reps get compensated (and why they sometimes don’t)
✅ The hidden challenges of getting specified and staying specified
✅ The rep’s role in custom product modifications and technical support
✅ How reps influence product innovation by relaying market needs
✅ Why communication and transparency are key to mutual success

This episode is yours thanks to our partner: @focalpointlights

Follow Caitlin - @caitlin_mulligan_scilights

Learn: What reps actually do, how they get paid, and how designers can make or break their impact.

Listen, watch --> @lytepod

What do we talk about? Here's a list:

✅ Why pricing a light fixture is more complex than you think
✅ The role of a manufacturer’s rep in the sales channel
✅ How reps support designers, architects, and engineers
✅ Why reps are tied to specific territories—and how that impacts projects
✅ How reps get compensated (and why they sometimes don’t)
✅ The hidden challenges of getting specified and staying specified
✅ The rep’s role in custom product modifications and technical support
✅ How reps influence product innovation by relaying market needs
✅ Why communication and transparency are key to mutual success

This episode is yours thanks to our partner: @focalpointlights

Follow Caitlin - @caitlin_mulligan_scilights

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